Dec 6

BlackBerry is fighting back

Category: Technology

The Waterloo, Canada based BlackBerry maker, Research In Motion (RIM) recently announced that it will be unveiling the new BlackBerry 10 on January 30, 2013 in New York City.  The new phone will carry an updated operating system and one or two new phones will also be introduced.  This is welcome news for the rapidly deteriorating smartphone company.  RIM’s market share for smartphones worldwide dropped from 9.5 percent in 2011 to about 4.3 percent lately.

One bright spot for the company is overseas sales.  Take Indonesia for an example.  On average, many Indonesians make around $160 a month.  A BlackBerry Torch cost around $440 and comes with free BlackBerry Messenger service and a low-cost Internet service for $4.69 a month.  There are other alternatives to BlackBerry available in the market.  Many around the world are dropping BlackBerry and opting for Google’s Android-powered or Apple’s iOS based iPhone.  But Indonesia remains a hot market for the BlackBerry.  In Indonesia it accounts for 37 percent of the market share down from 43 percent.  Android based smartphones leads the Indonesian market and Apple is in the third place behind BlackBerry.  Indonesia has the world’s third largest population at 242 million behind China and India.

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